Sony Honda Mobility(SHM) celebrated the highly anticipated L.A. premiere of its first vehicle, AFEELA 1, at an exclusive VIP-only event in Los Angeles on March 13th. Reservation holders, industry leaders, influencers, and media gathered for an evening of innovation, entertainment, and an unforgettable performance by Grammy Award-winning artist Meghan Trainor.
The AFEELA 1 premiere event marked a milestone moment for Sony Honda Mobility, as attendees experienced the innovative vehicle firsthand. With three vehicles on display, guests explored the AFEELA 1’s cutting-edge technology, including its immersive in-car entertainment system, intuitive sensing visualization technology, and Sony’s immersive audio experience. A dedicated demo allowed attendees to interact with AFEELA 1’s next-generation AI-powered features, reinforcing SHM’s vision of merging technology, creativity, and mobility.
In a speech at the premiere, Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc. stated: “With this exclusive L.A. premiere, we are excited to showcase how AFEELA redefines the relationship between people, mobility, and creativity. And right here, in the heart of Los Angeles – a city where entertainment and technology converge – we couldn’t think of a better place to showcase what AFEELA 1 can offer.”
Capping off the night, Meghan Trainor delivered an electrifying performance for the VIP audience, treating reservation holders and guests to a setlist of her biggest hits, including “All About That Bass” and “Made You Look.” Her high-energy show created an unforgettable moment that perfectly complemented AFEELA 1’s fusion of entertainment and innovation. The exclusive concert underscored SHM’s commitment to blending mobility with the excitement of the music and entertainment industries.
AFEELA 1: Creating a Community of Intelligent Mobility
Unveiled earlier this year at CES 2025, AFEELA 1 represents a groundbreaking step in the evolution of mobility. Featuring a human-centric design, the vehicle seamlessly integrates advanced entertainment and AI-driven personalization. SHM’s presence – along with reservation holders – at major entertainment events, including FireAid Benefit Concert, Grammy Awards and Academy Awards festivities, underscores the brand’s commitment to its customers and redefining automotive innovation through the lens of entertainment and interactivity.
Production, Reservations, and Deliveries
AFEELA 1 will be produced at a state-of-the-art facility in Ohio, with online reservations now open via the official AFEELA website, and deliveries expected to commence in mid-2026.
The AFEELA 1 L.A. premiere event successfully showcased SHM’s revolutionary approach to mobility while solidifying its role as a key player in the EV market. As AFEELA 1 prepares to hit the road, Sony Honda Mobility continues to push the boundaries of what’s possible in the intersection of technology, entertainment, and the human experience.
For more information on AFEELA 1 and to reserve your vehicle for a fully refundable $200, visit here.
