breakthrough pop artist Sofia Camara releases her first official body of work, launching her debut EP Was I(t) Worth It? via 21 Entertainment and Universal Music Canada, the country’s leading music company, with international support from Mercury Records in the US and Polydor Records in the UK.
A collection of songs that the 22-year-old emerging star has written over the last few years, Was I(t) Worth It? explores themes of heartbreak, toxic relationship cycles, accountability, and perseverance. It features the viral hit single “Who Do I Call Now? (Hellbent),” which has amassed over 44 million global streams since its release last year, the previously released song “Starlight,” and four new tracks, including the latest new single “Here We Go Again.”
All songs were co-written by Sofia Camara alongside a star-studded list of songwriters and producers, including 2025 JUNO Award nominees Lowell and Nathan Ferraro, Jamie Fine, Red Triangle, Wayne Hector, Kayla Diamond, Mike Wise, Joel Stouffer, and Gray Hawken.
The EP marks a significant milestone in Camara’s healing journey, who wishes her fans will find hope in this collection of songs. “Although it feels like you may be in a deep hole with no light at the end of the tunnel, I can promise you that there is a way out. Everything that I felt in the moment while I was making these songs, I’m in such a better place now. This project shows how my music and emotions have developed and represents the parts of me that I have been too afraid to share that I’m finally ready to fully unleash.”
Was I(t) Worth It? is the culmination of a highlight year for Camara, who performed the national anthem at the 111th Grey Cup, was selected for the coveted VEVO DSCVR program, had the official song of the IIHF World Juniors, sang across Canada on the CPKC Holiday Train, and sold out her very first headline shows in Europe.
She kicked off this year as direct support on Dean Lewis’ The Epilogue World Tour, marking her first time performing in arenas. Together with Lewis, Camara released “With You” earlier this month after teasing the duet on the road. This summer, she performs her first major festival dates at Osheaga in Montréal and Lollapalooza in Chicago. Next Weekend, Sofia hits the stage in Vancouver at the Fox Cabaret for JUNOFest.
2025 is set to be a breakout year for Sofia Camara, with more new music and exciting announcements to come.
