Acclaimed actor and proud Texan Dennis Quaid is excited to announce the release of True to Texas, a new commercial that celebrates the unmatched potential of Texas as a film production hub. The commercial, which features an all-star lineup including Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger, showcases the Lone Star State’s diverse landscapes, booming economy, and rich cultural heritage.
Created by George Lane, directed by Nic Pizzolatto, the visionary creator of HBO’s True Detective, and executive produced by Tom Harrison, True to Texas was produced by Nate Strayer and Zack Stauffer of Stray Vista Studios. The production is a heartfelt call to action for filmmakers to embrace Texas as the ultimate destination for their projects.
“This project is more than a commercial—it’s a love letter to Texas,” said Dennis Quaid. “We’ve got everything filmmakers need: world-class talent, breathtaking locations, and a state that welcomes creativity with open arms. It’s time to bring the spotlight back to Texas and show the world what we can do.”
True to Texas emphasizes the economic benefits of filming in Texas, from creating jobs to supporting local businesses. It also highlights the state’s unique ability to provide a wide range of backdrops, from rolling hills to bustling cities, all within its borders.
“This commercial is a celebration of what makes Texas great,” Quaid added. “It’s about keeping our stories authentic, our jobs local, and our industry thriving. I’m proud to be part of a project that reflects the heart and soul of this incredible state.”
