Multi-platinum, record-breaking rock band Shinedown soars to #1 at Active Rock this week with lead single “DEVIL,” just ahead of their brand new studio album ATTENTION ATTENTION out this Friday May 4th on Atlantic Records. PRESS HERE to watch the gripping video for “DEVIL,” which immediately landed on the Spotify Global Viral 50 Chart and has already racked up more than 6 million streams worldwide and more than 4 million YouTube views.

“DEVIL” is Shinedown’s 13th #1 hit at Active Rock. Every one of Shinedown’s 23 consecutive singles has reached Top 5 on the Mainstream Rock Songs airplay chart, an unparalleled achievement.

On May 2, iHeartMedia presents the iHeartRadio Album Release Party with Shinedown at the iHeartRadio Theater in New York City at 8:00pm ET celebrating ATTENTION ATTENTION. The live event will feature an exclusive Q&A and an intimate performance and will be broadcast to listeners nationwide on iHeartMedia’s Rock radio stations and video stream on iHeartRadio.com/Shinedown on May 3 at 9:00pm local time.

Shinedown’s most personal album to date, ATTENTION ATTENTION is a psychological journey that follows an individual from life’s lowest lows to the highest highs as anxieties dissipate and demons disappear. The story that unfolds as the album progresses is a poignant and enduring statement about humanity and our will to overcome struggles and thrive. PRESS HERE to watch the video for the soaring and anthemic “THE HUMAN RADIO,” which was featured on Spotify’s New Music Friday. While the ominous “DEVIL” sets the stage with an intense wake-up call to accept and face one’s fears, “THE HUMAN RADIO” picks up further into the journey of the album, exploring themes of connectedness, survival and the resolve of the human spirit. Both videos were directed by Bill Yukich (Beyoncé, Marilyn Manson, Wiz Khalifa).

ATTENTION ATTENTION is available for pre-order now at all DSPs and each pre-order will include an instant download of “THE HUMAN RADIO” and lead single “DEVIL” – PRESS HERE. Deluxe album bundles are available at the official Shinedown webstore, including the limited transparent yellow colored double vinyl, a 3′ x 5′ flag and exclusive “ATTENTION” and “DEVIL” t-shirts. The first 500 Ultimate Vinyl and first 500 Ultimate CD bundle purchasers will receive a signed copy of the album.

Shinedown’s world tour in support on ATTENTION ATTENTION is underway now. Next up, the rockers will headline Carolina Rebellion in Concord, NC, on album release day May 4th before embarking on a May run of co-headlining dates with Five Finger Death Punch and then heading to Europe for a slew of festivals. Shinedown will return to the States to kick off their summer co-headlining tour with Godsmack on July 22. Select dates with Godsmack are part of Live Nation’s TICKET TO ROCK, which offersexclusive 3 or 4-show ticket bundles beginning at $59 to some of the hottest rock tours this summer. Lawn and reserved ticket bundles are available to purchase at LiveNation.com in limited quantities while supplies last.

Given the deeply personal nature of the record, Shinedown went in-house for production for the first time ever, enlisting bassist Eric Bass to produce and mix the album in its entirety. With a symphony of thought-provoking lyrics, stadium-size, explosive guitars, unpredictable rhythms, and cinematic flourishes, ATTENTION ATTENTION ushers in the band’s biggest and boldest chapter yet.