Grand Ole Opry member Blake Shelton and Ryman Hospitality Properties, Inc. (NYSE: RHP) today announced plans to open a third Ole Red entertainment venue in the heart of Gatlinburg, Tennessee.

With a planned opening in spring 2019, Ole Red Gatlinburg will be a $9 million, multi-level 16,000-square-foot entertainment venue with a two-story bar and restaurant, retail area, performance space, dance floor and exterior terrace. Its chef-driven, Shelton-inspired menu will feature a few Nashville classics like Hot Chicken & Waffles as well as BBQ, burgers and additional Southern favorites.

Designed to embody the spirit of Shelton’s clever, irreverent hit “Ol’ Red,” the Ole Red brand is part of Ryman Hospitality Properties’ strategy to create digital content, retail products and entertainment venues that celebrate the country lifestyle and resonate with country music’s rapidly growing consumer base of more than 100 million people across the United States.

Ryman Hospitality Properties Chairman and CEO, Colin Reed, said, “With 12 million annual visitors and a rich country music legacy, Gatlinburg is an ideal destination for the Ole Red brand. We know the Smoky Mountain region is tremendously popular with country lifestyle consumers, and we believe Ole Red offers a unique entertainment experience that will attract even more visitors to the area.”

The venue will be equipped with state-of-the-art performance equipment including concert-level production and sound capabilities, along with LED screens throughout the space. Programming will include curated concert line-ups, showcases for up-and-coming talent and more to be announced as the venue nears completion.

Blake Shelton said, “Gatlinburg is one of my all-time favorite places. This part of the country is full of people who love good food, great music, family and most importantly, a good time. That’s what Ole Red is all about, and I can’t wait to give my fans another place to have fun in Gatlinburg.”

The Ole Red Gatlinburg announcement comes a few weeks before Ole Red Nashville, a multi-level 26,000-square-foot entertainment venue in the heart of Nashville’s famed Lower Broadway, is expected to open in May of 2018. Ole Red Nashville includes a two-story bar and restaurant, retail area, performance space, dance floor, private event space, and a 6,000-square-foot rooftop with an indoor/outdoor bar and restaurant featuring panoramic views of Lower Broadway. Ole Red Gatlinburg and Ole Red Nashville join Ole Red Tishomingo, which opened in September of 2017 in Shelton’s hometown of Tishomingo, Okla.

Reed continued, “It was our intention to make this announcement from Gatlinburg today. Unfortunately due to the inclement winter weather, we had to change our plans. I would like to sincerely thank everyone in Gatlinburg who was involved in making this great venture possible. We are thrilled to be a part of the city’s growth, and we look forward to coming back to Gatlinburg very soon.”

Ole Red Gatlinburg will be located at 511 Parkway, the main drive into town from Pigeon Forge. Ryman Hospitality Properties holds a long-term lease on the building and is working with Tuck-Hinton Architects and Anderson Design Studio on the project.